{"id":13293,"date":"2026-10-13T10:00:00","date_gmt":"2026-10-13T10:00:00","guid":{"rendered":"https:\/\/seo-studio.ua\/?p=13293"},"modified":"2026-09-05T18:29:04","modified_gmt":"2026-09-05T18:29:04","slug":"seo-audit-na-2-nedeli-scope","status":"publish","type":"post","link":"https:\/\/seo-studio.ua\/ru\/blog\/seo-audit-na-2-nedeli-scope","title":{"rendered":"SEO-\u0430\u0443\u0434\u0438\u0442 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438 scope \u0447\u0442\u043e \u0432\u0445\u043e\u0434\u0438\u0442 \u0430 \u0447\u0442\u043e \u043d\u0435\u0442"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"navishcho-2-tyzhni\">\u0417\u0430\u0447\u0435\u043c SEO-\u0430\u0443\u0434\u0438\u0442 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438<\/h2>\n<p>SEO-\u0430\u0443\u0434\u0438\u0442 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438 scope \u0449\u043e \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0430 \u0449\u043e \u043d\u0456 \u0434\u0430\u0454 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u0439 backlog \u0431\u0435\u0437 \u0440\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0443 \u043f\u0456\u0434 \u0432\u0438\u0433\u043b\u044f\u0434\u043e\u043c audit. \u0414\u0432\u0430 \u043d\u0435\u0434\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0434\u043b\u044f crawl, GSC, \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0456 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u0456\u0432 \u044f\u043a\u0449\u043e scope \u0437\u0430\u0444\u0456\u043a\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u0434\u043e \u0441\u0442\u0430\u0440\u0442\u0443.<\/p>\n<p>Deliverable \u043d\u0435 PDF \u043d\u0430 80 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a, \u0430 prioritized backlog \u0443 Sheets\/Notion \u0437 owner, effort, impact, metric. \u041a\u043b\u0456\u0454\u043d\u0442 \u043c\u0430\u0454 \u0437\u043d\u0430\u0442\u0438 \u0449\u043e fix \u0437\u0430 2 \u0433\u043e\u0434\u0438\u043d\u0438 vs \u0449\u043e project \u043d\u0430 2 \u0441\u043f\u0440\u0438\u043d\u0442\u0438.<\/p>\n<p><strong>Kick-off.<\/strong> 60 \u0445\u0432 call: business goals, top-10 money URL, access checklist, out of scope sign-off. \u0411\u0435\u0437 \u0446\u044c\u043e\u0433\u043e \u043d\u0435\u0434\u0435\u043b\u044e 1 \u0437\u02bc\u0457\u0434\u0430\u0454 scope creep.<\/p>\n<ul>\n<li><strong>\u0422\u0438\u0436\u0434\u0435\u043d\u044c 1<\/strong> \u0442\u0435\u0445\u043d\u0456\u043a\u0430, crawl, indexation, CWV baseline.<\/li>\n<li><strong>\u0422\u0438\u0436\u0434\u0435\u043d\u044c 2<\/strong> \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u043a\u0430, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438, roadmap.<\/li>\n<li><strong>Deliverable<\/strong> \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0437\u043e\u0432\u0430\u043d\u0438\u0439 backlog + quick wins.<\/li>\n<li><strong>\u041d\u0435 deliverable<\/strong> \u043f\u043e\u0432\u043d\u0430 \u0456\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u0456 12-\u043c\u0456\u0441\u044f\u0447\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d.<\/li>\n<li><strong>Deliverable<\/strong> video Loom \u0434\u043b\u044f dev handoff top-10 fixes.<\/li>\n<li><strong>Deliverable<\/strong> before\/after crawl stats snapshot.<\/li>\n<\/ul>\n<p>\u0424\u043e\u0440\u043c\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u0443 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439 \u0443 <a href=\"https:\/\/seo-studio.ua\/services\/seo\/audit\">SEO-\u0430\u0443\u0434\u0438\u0442\u0435<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"scope-in-out-ru\">Scope \u0447\u0442\u043e \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0456 \u0449\u043e \u043d\u0456<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/10\/seo-audit-2w-scope-ru.webp\" class=\"wp-image-13308\" alt=\"\u0414\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430 in scope vs out of scope \u0434\u043b\u044f \u0434\u0432\u0443\u0445\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430\" loading=\"lazy\" title=\"\"><figcaption>\u0427\u0451\u0442\u043a\u0438\u0439 scope \u0437\u0430\u0449\u0438\u0449\u0430\u0435\u0442 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u043e\u0442 \u0440\u0430\u0437\u043c\u044b\u0432\u0430\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u0447.<\/figcaption><\/figure>\n<p>In \/ out scope \u043f\u0456\u0434\u043f\u0438\u0441\u0443\u044e\u0442\u044c \u0434\u043e \u043e\u043f\u043b\u0430\u0442\u0438. \u0422\u0438\u043f\u043e\u0432\u0438\u0439 \u043f\u043e\u0434\u0456\u043b \u0434\u043b\u044f agency \u0456 in-house<\/p>\n<p><strong>Change request.<\/strong> \u041d\u043e\u0432\u0438\u0439 subdomain \u0430\u0431\u043e \u00ab\u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0449\u0435 50k URL\u00bb = change request \u0437 \u043d\u043e\u0432\u0438\u043c timeline. \u0406\u043d\u0430\u043a\u0448\u0435 audit \u0437\u0440\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 day 8.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u041e\u0431\u043b\u0430\u0441\u0442\u044c<\/th>\n<th>In scope (2 \u043d\u0435\u0434\u0435\u043b\u0438)<\/th>\n<th>Out of scope<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u0422\u0435\u0445\u043d\u0456\u043a\u0430<\/strong><\/td>\n<td>Crawl, robots, canonical, 404, redirects<\/td>\n<td>\u041f\u043e\u0432\u043d\u0438\u0439 refactor CMS<\/td>\n<\/tr>\n<tr>\n<td><strong>Index<\/strong><\/td>\n<td>GSC coverage, sitemap<\/td>\n<td>Manual submit 100k URL<\/td>\n<\/tr>\n<tr>\n<td><strong>CWV<\/strong><\/td>\n<td>Lab + field snapshot <a href=\"https:\/\/web.dev\/articles\/vitals\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Core Web Vitals<\/a><\/td>\n<td>Frontend rewrite<\/td>\n<\/tr>\n<tr>\n<td><strong>\u041a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong><\/td>\n<td>Top money pages, cannibalization<\/td>\n<td>100 \u043d\u043e\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439<\/td>\n<\/tr>\n<tr>\n<td><strong>Links<\/strong><\/td>\n<td>Profile overview, toxic flags<\/td>\n<td>Outreach \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"wp-block-heading\" id=\"nedelya-1\">\u041d\u0435\u0434\u0435\u043b\u044f 1 crawl \u0442\u0435\u0445\u043d\u0456\u043a\u0430 \u0456 GSC<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/10\/seo-audit-2w-week1-ru.webp\" class=\"wp-image-13310\" alt=\"Screaming Frog crawl log analysis \u0438 GSC coverage \u043d\u0430 timeline\" loading=\"lazy\" title=\"\"><figcaption>\u041f\u0435\u0440\u0432\u0430\u044f \u043d\u0435\u0434\u0435\u043b\u044f \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0444\u0430\u043a\u0442\u044b, \u043d\u0435 \u043f\u0438\u0448\u0435\u0442 80-\u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043d\u044b\u0439 PDF.<\/figcaption><\/figure>\n<p>\u0414\u043d\u0456 1\u20135 \u0437\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0444\u0430\u043a\u0442\u0438. Crawl (Screaming Frog \/ Sitebulb), log sample \u044f\u043a\u0449\u043e \u0454, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search Console<\/a> export, analytics baseline.<\/p>\n<p><strong>Day-by-day.<\/strong> Day 1 access + crawl start. Day 2 crawl review + template issues. Day 3 GSC coverage + CWV lab. Day 4 internal links + redirects. Day 5 mid-week sync 30 \u0445\u0432 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c.<\/p>\n<p>Log sample 7 \u0434\u043d\u0435\u0439 \u0434\u043b\u044f ecom \u043e\u0431\u043e\u0432\u02bc\u044f\u0437\u043a\u043e\u0432\u0438\u0439. \u0411\u0435\u0437 \u043d\u044c\u043e\u0433\u043e facets waste \u043d\u0435 \u0432\u0438\u0434\u043d\u043e \u0432 crawl-only audit.<\/p>\n<ul>\n<li>Index bloat \u0456 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0431\u0435\u0437 crawl waste.<\/li>\n<li>Template issues (title, H1, schema) \u043d\u0430 top templates.<\/li>\n<li>Internal links orphan money pages.<\/li>\n<li>Mobile usability \u0456 HTTPS \u043f\u043e\u043c\u0438\u043b\u043a\u0438.<\/li>\n<\/ul>\n<p><strong>\u0425\u0430\u043a \u043d\u0430 \u0437\u0430\u043c\u0435\u0442\u043a\u0443.<\/strong> Mid-week sync 30 \u0445\u0432 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c \u0437\u043d\u0456\u043c\u0430\u0454 \u0441\u044e\u0440\u043f\u0440\u0438\u0437 \u00ab\u0430 \u0447\u043e\u043c\u0443 \u0432\u0438 \u043d\u0435 \u0434\u0438\u0432\u0438\u043b\u0438\u0441\u044c staging\u00bb.<\/p>\n<h2 class=\"wp-block-heading\" id=\"nedelya-2\">\u041d\u0435\u0434\u0435\u043b\u044f 2 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 roadmap<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/10\/seo-audit-2w-week2-ru.webp\" class=\"wp-image-13312\" alt=\"\u041c\u0430\u0442\u0440\u0438\u0446\u0430 impact vs effort \u0441 quick wins \u0438 roadmap\" loading=\"lazy\" title=\"\"><figcaption>Deliverable = \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 backlog, \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u0440\u043e\u0431\u043b\u0435\u043c.<\/figcaption><\/figure>\n<p>\u0414\u043d\u0456 6\u201310 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c findings \u043d\u0430 impact\/effort \u043c\u0430\u0442\u0440\u0438\u0446\u044e. Quick wins (robots, canonical, noindex junk) vs projects (facets, hub pages).<\/p>\n<p><strong>Roadmap 90 \u0434\u043d\u0435\u0439.<\/strong> \u041a\u043e\u0436\u0435\u043d item: title, URL pattern, owner (SEO\/dev\/content), metric (clicks, index count, CWV). Max 15 projects, \u0440\u0435\u0448\u0442\u0430 backlog.<\/p>\n<p>SERP gap vs 2\u20133 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438, \u043d\u0435 20. \u041f\u043e\u0440\u0456\u0432\u043d\u044f\u0439\u0442\u0435 content depth, schema, internal links \u043d\u0430 shared money queries.<\/p>\n<ul>\n<li>Keyword map \u0434\u043b\u044f top-20 money URL.<\/li>\n<li>Cannibalization \u0456 thin categories.<\/li>\n<li>SERP gap vs 2\u20133 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 (\u043d\u0435 20).<\/li>\n<li>Roadmap 90 \u0434\u043d\u0435\u0439 \u0437 owner \u0456 metric.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"shvydka-perevirka\">\u0411\u044b\u0441\u0442\u0440\u0430\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0456 \u0434\u043e \u0430\u0443\u0434\u0438\u0442\u0443<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/10\/seo-audit-2w-checklist-ru.webp\" class=\"wp-image-13314\" alt=\"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043e\u0432 crawl GSC analytics \u0438 sign-off\" loading=\"lazy\" title=\"\"><figcaption>\u0411\u0435\u0437 \u0434\u043e\u0441\u0442\u0443\u043f\u043e\u0432 \u0430\u0443\u0434\u0438\u0442 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 guesswork \u043f\u043e \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u043c\u0443 \u0441\u0430\u0439\u0442\u0443.<\/figcaption><\/figure>\n<p><strong>\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043d\u0430 \u0437\u0430\u043c\u0435\u0442\u043a\u0443 (\u0434\u043e kick-off).<\/strong> \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u0435\u0439\u0447\u0430\u0441<\/p>\n<ol>\n<li>GSC + GA4 \u0434\u043e\u0441\u0442\u0443\u043f\u0438 viewer\/admin \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u0456.<\/li>\n<li>Crawl scope (subdomain, staging out) \u043f\u0438\u0441\u044c\u043c\u043e\u0432\u043e.<\/li>\n<li>\u0421\u043f\u0438\u0441\u043e\u043a top-10 money URL \u0432\u0456\u0434 \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/li>\n<li>Log access \u0430\u0431\u043e CDN export \u044f\u043a\u0449\u043e ecom.<\/li>\n<li>\u041a\u043e\u043d\u0442\u0430\u043a\u0442 dev \u0434\u043b\u044f \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u044c.<\/li>\n<li>Out of scope \u043f\u0456\u0434\u043f\u0438\u0441\u0430\u043d\u043e (Ads, SMM, full rewrite).<\/li>\n<li>\u0414\u0430\u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u0457 findings \u0437\u0430\u0444\u0456\u043a\u0441\u043e\u0432\u0430\u043d\u0430.<\/li>\n<li>Template \u0434\u043b\u044f backlog (Sheets) \u043f\u043e\u0433\u043e\u0434\u0436\u0435\u043d\u0438\u0439 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c.<\/li>\n<li>Recording \u0430\u0431\u043e Loom \u0434\u043b\u044f dev handoff \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0445 fixes.<\/li>\n<\/ol>\n<p><strong>Presentation.<\/strong> 45 \u0445\u0432: top 5 quick wins, top 5 projects, scope reminder, next steps. \u041d\u0435 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 PDF slide-by-slide.<\/p>\n<p>Impact\/effort matrix: quick wins = high impact + low effort (robots.txt fix, single canonical). Projects = facets refactor, hub page build.<\/p>\n<p>Business KPI tie-in: revenue URLs, lead forms, not vanity positions. Show GSC clicks trend 90d for top money pages in audit deck.<\/p>\n<h2 class=\"wp-block-heading\" id=\"typovi-pomylky\">\u0422\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 \u0434\u0432\u043e\u0442\u0438\u0436\u043d\u0435\u0432\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0443<\/h2>\n<ul>\n<li>80-\u0441\u0442\u043e\u0440\u0456\u043d\u043a\u043e\u0432\u0438\u0439 PDF \u0431\u0435\u0437 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u0456\u0432.<\/li>\n<li>Scope creep \u0431\u0435\u0437 change request.<\/li>\n<li>\u041d\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0443 \u0434\u043e GSC, audit \u043b\u0438\u0448\u0435 \u043f\u043e crawl.<\/li>\n<li>Recommendations \u0431\u0435\u0437 owner \u0456 metric.<\/li>\n<li>\u0418\u0433\u043d\u043e\u0440 business KPI (\u043b\u0438\u0448\u0435 \u00abpositions\u00bb).<\/li>\n<li>Crawl staging without IP allowlist exclusion.<\/li>\n<li>Recommendations without effort estimate for dev.<\/li>\n<li>No comparison baseline (pre-audit metrics snapshot missing).<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"vysnovok\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p>SEO-\u0430\u0443\u0434\u0438\u0442 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0437 \u0447\u0456\u0442\u043a\u0438\u043c scope, \u0444\u0430\u043a\u0442\u0430\u043c\u0438 \u0442\u0438\u0436\u043d\u044f 1 \u0456 roadmap \u0442\u0438\u0436\u043d\u044f 2. \u041a\u043b\u0456\u0454\u043d\u0442 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 backlog, \u0430 \u043d\u0435 \u043d\u0435\u0441\u043a\u0456\u043d\u0447\u0435\u043d\u043d\u0438\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u0440\u043e\u0431\u043b\u0435\u043c.<\/p>\n<p>Follow-up audit \u0447\u0435\u0440\u0435\u0437 90 \u0434\u043d\u0435\u0439 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0454 metric movement \u043f\u043e roadmap items. \u0411\u0435\u0437 re-check recommendations \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u0432 Notion \u0431\u0435\u0437 impact proof.<\/p>\n<p><strong>Tools stack.<\/strong> Screaming Frog\/Sitebulb crawl, GSC, GA4, PageSpeed Insights, optional logs, Ahrefs\/Semrush for gap. \u041d\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e 15 tools \u044f\u043a\u0449\u043e scope fixed.<\/p>\n<p><strong>Client comms.<\/strong> Slack\/Telegram async \u0434\u043b\u044f dev questions. Weekly 15 min status. Mid-week sync day 3 \u0442\u0438\u0436\u043d\u044f 1 \u043e\u0431\u043e\u0432\u02bc\u044f\u0437\u043a\u043e\u0432\u0438\u0439.<\/p>\n<p>Deliverable formats: Google Sheets backlog + 10-slide summary + Loom walkthrough \u0434\u043b\u044f dev. PDF appendix optional \u0434\u043b\u044f legal\/compliance.<\/p>\n<p><strong>Risk scope creep.<\/strong> \u00ab\u041f\u043e\u043a\u0438 \u0432\u0438 \u0442\u0443\u0442, \u0433\u043b\u044f\u043d\u044c\u0442\u0435 Ads\u00bb = out of scope. Change request doc before extra work.<\/p>\n<p>Access minimum: GSC property owner or full user, GA4 editor, CMS read or staging, CDN if applicable. Robots.txt and sitemap URLs confirmed day 1.<\/p>\n<p>Stakeholder map: who approves dev work, who owns content, who signs off findings. Audit stalls without approver identified.<\/p>\n<p><strong>Handoff to implementation.<\/strong> Sprint 1 quick wins within 2 weeks post-audit. Sprint 2\u20133 projects with dev capacity confirmed. Re-crawl 30 days after major fixes.<\/p>\n<p>Audit template reuse: same Sheets structure per client speeds delivery and makes peer review easier inside agency.<\/p>\n<p><strong>Quality bar.<\/strong> Each recommendation needs reproduction steps: URL example, screenshot, expected vs actual. Dev should not guess from vague \u00abfix canonicals\u00bb.<\/p>\n<p>Crawl comparison: export URL count, status code mix, indexable vs blocked before\/after quick wins. Proves audit value to CFO, not only SEO lead.<\/p>\n<p>Security: use read-only GSC\/GA4 where possible. NDA for log files with PII. Delete exports after 90 days unless contract says otherwise.<\/p>\n<p>Each recommendation needs reproduction steps: URL, screenshot, expected vs actual for dev.<\/p>\n<p>Crawl config JSON saved per client: robots respect, param exclusions, AJAX rules.<\/p>\n<p>GSC buckets Valid\/Excluded\/Error mapped to owner and fix type in backlog.<\/p>\n<p>Content sample: top 10 landing pages + 5 worst CVR from GA4, not random blog.<\/p>\n<p>Security: read-only access where possible, delete exports after 90 days unless NDA requires retention.<\/p>\n<p>Week 2 workshop 60 min with client: validate impact\/effort scores live, assign owners in call not async email chain.<\/p>\n<p>Technical debt flag: if CMS cannot implement canonical fix without rewrite, mark as project not quick win.<\/p>\n<p>Log file sample even 3 days beats zero for detecting crawl spikes on parameterized URLs during audit week.<\/p>\n<p><strong>Evidence pack.<\/strong> \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e critical finding \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 URL \u043f\u0440\u0438\u043c\u0435\u0440, screenshot, crawl export row \u0438 GSC status. Dev \u0434\u043e\u043b\u0436\u0435\u043d \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0441\u0442\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0437\u0430 5 \u043c\u0438\u043d\u0443\u0442 \u0431\u0435\u0437 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432. Vague recommendations \u0431\u0435\u0437 evidence \u043d\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 sprint.<\/p>\n<p><strong>Baseline snapshot.<\/strong> \u0414\u0435\u043d\u044c 1 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0439\u0442\u0435 indexed pages count, GSC clicks 28d, CWV field status \u0438 top-10 money URL positions. \u0411\u0435\u0437 baseline \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u0443\u0432\u0438\u0434\u0438\u0442 ROI \u0430\u0443\u0434\u0438\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 90 \u0434\u043d\u0435\u0439, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 fixes \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b.<\/p>\n<p><strong>Staging rule.<\/strong> Crawl staging \u0442\u043e\u043b\u044c\u043a\u043e \u0435\u0441\u043b\u0438 production mirror \u0438 robots \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u044e. \u0418\u043d\u0430\u0447\u0435 findings \u043d\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b live. IP allowlist \u0438 basic auth credentials \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0434\u043e kick-off, \u043d\u0435 \u043d\u0430 day 3.<\/p>\n<p><strong>Post-audit cadence.<\/strong> Day 14 handoff, day 30 re-crawl quick wins, day 90 metric review. \u0415\u0441\u043b\u0438 backlog items stuck \u0431\u0435\u0437 owner, audit value \u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 recommendations.<\/p>\n<p>\u0417\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 <a href=\"https:\/\/seo-studio.ua\/\">SEO-Studio<\/a> \u043c\u043e\u0436\u043d\u043e \u0447\u0435\u0440\u0435\u0437 <a href=\"https:\/\/seo-studio.ua\">SEO-\u0443\u0441\u043b\u0443\u0433\u0438<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0433\u0430\u0439\u0434 SEO-\u0430\u0443\u0434\u0438\u0442\u0430 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438. Scope in\/out, \u043d\u0435\u0434\u0435\u043b\u044f 1 \u0442\u0435\u0445\u043d\u0438\u043a\u0430, \u043d\u0435\u0434\u0435\u043b\u044f 2 roadmap \u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 kick-off.<\/p>\n","protected":false},"author":1,"featured_media":13306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/13293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/comments?post=13293"}],"version-history":[{"count":1,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/13293\/revisions"}],"predecessor-version":[{"id":13325,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/13293\/revisions\/13325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/media\/13306"}],"wp:attachment":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/media?parent=13293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/categories?post=13293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/tags?post=13293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}