{"id":10047,"date":"2026-03-11T19:03:54","date_gmt":"2026-03-11T19:03:54","guid":{"rendered":"https:\/\/seo-studio.ua\/migracziya-sajta-seo-cheklist-s-301-perenapravleniyami-kartami-url-i-gsc"},"modified":"2026-09-04T21:32:29","modified_gmt":"2026-09-04T21:32:29","slug":"migracziya-sajta-seo-cheklist-s-301-perenapravleniyami-kartami-url-i-gsc","status":"publish","type":"post","link":"https:\/\/seo-studio.ua\/ru\/blog\/migracziya-sajta-seo-cheklist-s-301-perenapravleniyami-kartami-url-i-gsc","title":{"rendered":"\u041c\u0438\u0433\u0440\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 SEO-\u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0441 301 \u043a\u0430\u0440\u0442\u0430\u043c\u0438 URL \u0438 GSC"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"karta-url-old-to-new\">\u041a\u0430\u0440\u0442\u0430 URL old to new<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/03\/migration-url-map-ru.webp\" class=\"wp-image-11537\" alt=\"\u0422\u0430\u0431\u043b\u0438\u0446\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0441\u0442\u0430\u0440\u044b\u0445 \u0438 \u043d\u043e\u0432\u044b\u0445 URL \u0441 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\" loading=\"lazy\" title=\"\"><figcaption>\u041a\u0430\u0436\u0434\u044b\u0439 URL \u0441 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438\u043c\u0435\u0435\u0442 \u0441\u0442\u0440\u043e\u043a\u0443 \u0432 \u043a\u0430\u0440\u0442\u0435. \u0411\u0435\u0437 \u00ab\u043e\u0441\u0442\u0430\u0432\u0438\u043c \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f\u00bb \u0434\u043b\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0438 \u0431\u043b\u043e\u0433\u0430.<\/figcaption><\/figure>\n<p>\u041c\u0438\u0433\u0440\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0431\u0435\u0437 \u043a\u0430\u0440\u0442\u044b URL \u2014 \u0441\u0430\u043c\u044b\u0439 \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0443. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0430 URL, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u044e\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438\u0437 Search Console \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/p>\n<ul>\n<li>\u041a\u043e\u043b\u043e\u043d\u043a\u0438: old URL, new URL, \u0442\u0438\u043f (301\/410), \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 (P1 money pages).<\/li>\n<li>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u043e\u043a\u0438 \u0434\u043b\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439, \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432, \u0431\u043b\u043e\u0433\u0430, PDF \u0438 \u043b\u043e\u043a\u0430\u043b\u0435\u0439.<\/li>\n<li>\u0415\u0441\u043b\u0438 URL \u0438\u0441\u0447\u0435\u0437\u0430\u0435\u0442 \u043d\u0430\u0432\u0441\u0435\u0433\u0434\u0430 \u2014 410 \u0438\u043b\u0438 \u0447\u0451\u0442\u043a\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435, \u0430 \u043d\u0435 \u00ab\u0442\u0438\u0445\u0438\u0439\u00bb 404.<\/li>\n<li>\u041e\u0431\u043d\u043e\u0432\u0438\u0442\u0435 <a href=\"https:\/\/seo-studio.ua\/blog\/xml-sitemap-struktura-prioritety\">XML sitemap<\/a> \u043f\u043e\u0434 \u043d\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u043e \u0440\u0435\u043b\u0438\u0437\u0430.<\/li>\n<\/ul>\n<p>\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u0435\u0440\u0435\u0435\u0437\u0434\u0430 \u2014 \u0432 <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/site-move-with-url-changes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 Google \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 URL<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"301-bez-tsepochki\">301 \u0431\u0435\u0437 \u0446\u0435\u043f\u043e\u0447\u0435\u043a \u0438 \u043b\u0438\u0448\u043d\u0438\u0445 \u043f\u0440\u044b\u0436\u043a\u043e\u0432<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/03\/migration-redirects-ru.webp\" class=\"wp-image-11539\" alt=\"\u0421\u0445\u0435\u043c\u0430 \u043f\u0440\u044f\u043c\u043e\u0433\u043e 301 \u0441\u043e \u0441\u0442\u0430\u0440\u043e\u0433\u043e URL \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0431\u0435\u0437 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u0447\u043d\u044b\u0445 \u043f\u0440\u044b\u0436\u043a\u043e\u0432\" loading=\"lazy\" title=\"\"><figcaption>\u041e\u0434\u0438\u043d \u043f\u0440\u044b\u0436\u043e\u043a old \u2192 new. \u0426\u0435\u043f\u043e\u0447\u043a\u0438 A\u2192B\u2192C \u0442\u0435\u0440\u044f\u044e\u0442 \u0441\u0438\u0433\u043d\u0430\u043b \u0438 \u0441\u0436\u0438\u0433\u0430\u044e\u0442 crawl budget.<\/figcaption><\/figure>\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0441\u0442\u0430\u0440\u044b\u0439 URL \u0434\u043e\u043b\u0436\u0435\u043d \u0432\u0435\u0441\u0442\u0438 <strong>\u043e\u0434\u043d\u0438\u043c<\/strong> 301 \u043d\u0430 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u0434\u0440\u0435\u0441. \u0426\u0435\u043f\u043e\u0447\u043a\u0438 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0432 \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u044e\u0442 \u043a\u0440\u0430\u0443\u043b\u0435\u0440 \u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0437\u043c\u044b\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0441\u0438\u0433\u043d\u0430\u043b\u0430.<\/p>\n<ul>\n<li>\u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u044b\u0431\u043e\u0440\u043e\u0447\u043d\u043e curl \u0438\u043b\u0438 Screaming Frog \u2014 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d 301.<\/li>\n<li>HTTP \u2192 HTTPS \u0438 www\/non-www \u2014 \u0440\u0435\u0448\u0438\u0442\u044c \u0434\u043e \u043c\u0430\u0441\u0441\u043e\u0432\u044b\u0445 URL-\u043f\u0440\u0430\u0432\u043e\u043a.<\/li>\n<li>\u041d\u0435 302 \u00ab\u043d\u0430 \u043f\u0440\u043e\u0431\u0443\u00bb \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u0441\u043c\u0435\u043d\u044b \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b.<\/li>\n<li>Wildcards \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0445 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u043e\u0432, \u043d\u0435 \u0432\u043c\u0435\u0441\u0442\u043e \u0440\u0443\u0447\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u044b money pages.<\/li>\n<\/ul>\n<p>\u041b\u0438\u0448\u043d\u0438\u0435 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u044b \u0438 \u0434\u0443\u0431\u043b\u0438 \u0442\u0430\u043a\u0436\u0435 \u0441\u044a\u0435\u0434\u0430\u044e\u0442 <a href=\"https:\/\/seo-studio.ua\/blog\/crawl-budget-chto-eto-i-chto-na-nego-vliyaet\">crawl budget<\/a> \u2014 \u0443\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043c\u0443\u0441\u043e\u0440\u043d\u044b\u0435 URL \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0441 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u0435\u0439.<\/p>\n<h2 class=\"wp-block-heading\" id=\"gsc-posle-reliza\">GSC \u043f\u043e\u0441\u043b\u0435 \u0440\u0435\u043b\u0438\u0437\u0430 \u0438 \u043f\u0435\u0440\u0432\u044b\u0435 \u043d\u0435\u0434\u0435\u043b\u0438<\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/seo-studio.ua\/wp-content\/uploads\/2026\/03\/migration-posle-reliza-ru.webp\" class=\"wp-image-11541\" alt=\"\u041e\u0442\u0447\u0451\u0442\u044b Search Console Page indexing \u0438 Coverage \u043f\u043e\u0441\u043b\u0435 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u0438\" loading=\"lazy\" title=\"\"><figcaption>\u041f\u0435\u0440\u0432\u044b\u0435 2\u20134 \u043d\u0435\u0434\u0435\u043b\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 404, excluded by redirect \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u0432 Performance.<\/figcaption><\/figure>\n<p>\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 Search Console \u2014 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u0443\u043b\u044c\u0442. \u0421\u043c\u0435\u043d\u0430 \u0430\u0434\u0440\u0435\u0441\u0430 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u2014 \u043f\u043e <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9370220\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 Change of Address<\/a>, \u0435\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0441\u044f \u0434\u043e\u043c\u0435\u043d \u0438\u043b\u0438 \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b.<\/p>\n<ol>\n<li>\u0414\u0435\u043d\u044c 0: \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 P1 URL \u0432\u0440\u0443\u0447\u043d\u0443\u044e + sitemap submit.<\/li>\n<li>\u041d\u0435\u0434\u0435\u043b\u044f 1: Page indexing, 404, redirect errors; \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b.<\/li>\n<li>\u041d\u0435\u0434\u0435\u043b\u0438 2\u20134: Performance \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430\u043c, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441 \u0431\u0430\u0437\u043e\u0439 \u0434\u043e \u0440\u0435\u043b\u0438\u0437\u0430.<\/li>\n<li>URL Inspection \u0434\u043b\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u00ab\u0437\u0430\u0441\u0442\u0440\u044f\u043b\u0438\u00bb \u0432 Crawled not indexed.<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\" id=\"zaklyuchenie\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p>SEO-\u043c\u0438\u0433\u0440\u0430\u0446\u0438\u044f \u2014 \u044d\u0442\u043e \u043a\u0430\u0440\u0442\u0430 URL, \u0447\u0438\u0441\u0442\u044b\u0435 301 \u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 GSC \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435. \u0411\u0435\u0437 \u044d\u0442\u043e\u0433\u043e \u0434\u0430\u0436\u0435 \u043b\u0443\u0447\u0448\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0435 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u043e\u0441\u0430\u0434\u043a\u0443. \u0415\u0441\u043b\u0438 \u043d\u0443\u0436\u0435\u043d \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0435\u0435\u0437\u0434\u0430 \u0441 \u0442\u0435\u0441\u0442\u0430\u043c\u0438 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0430\u043c\u0438 crawl budget, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 <a href=\"https:\/\/seo-studio.ua\/\">SEO-Studio<\/a> \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0439\u0442\u0438 \u0440\u0435\u043b\u0438\u0437 \u0431\u0435\u0437 \u0441\u043b\u0435\u043f\u044b\u0445 \u0437\u043e\u043d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0440\u0442\u0430 old\u2192new URL, \u043f\u0440\u044f\u043c\u044b\u0435 301 \u0431\u0435\u0437 \u0446\u0435\u043f\u043e\u0447\u0435\u043a, sitemap \u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 Search Console \u043f\u043e\u0441\u043b\u0435 \u0440\u0435\u043b\u0438\u0437\u0430 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u0438.<\/p>\n","protected":false},"author":1,"featured_media":11535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-10047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/10047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/comments?post=10047"}],"version-history":[{"count":5,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/10047\/revisions"}],"predecessor-version":[{"id":11550,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/posts\/10047\/revisions\/11550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/media\/11535"}],"wp:attachment":[{"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/media?parent=10047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/categories?post=10047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-studio.ua\/ru\/wp-json\/wp\/v2\/tags?post=10047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}